
The
plaintiff National Board (NBCOT) sued defendant American Occupational (AOTA)
when AOTA sought to have NBCOT’s trademarks revoked. Historically
speaking, AOTA had been the sole organization in charge of the
occupational therapy field, but in 1986, had split off a part of itself
to continue the certification program. AOTA at the time had been
concerned with violations of the Sherman Act since they were the only
organization of its type in the field. After the spin-off, NBCOT
re-incorporated itself into a separate entity.
Trademarks
The
beginning of the dispute centered around NBCOT’s use of two
trademarks. AOTA had been the first to use them, and had patented them
in 1963. The patent expired in 1993. A number of states required
certification for their occupational therapists, and pins or other
ornaments with AOTA’s emblems were sent to the therapists once
certified. Others were allowed to simply purchase the pins complete with
the emblems. In 1995, NBCOT and AOTA entered into an agreement where
NBCOT had the sole claim on the design of the emblem, and the NBCOT
allowed AOTA to sell the pins in a non-exclusive licensing agreement.
As the
NBCOT continued to assert its policies regarding certification, AOTA
continued on its own business. NBCOT promulgated a certification renewal
program that mandated re-certification of occupational therapists every
five years. In addition, NBCOT began to require disclosure of felonies
by an applicants for board certification. The plan included a step-up
provision from felony disclosure to disclosure of any illegalities, but
that provision had not yet been enacted, and was to begin when NBCOT
finalized the plan. AOTA vehemently opposed it, and filed with the
Patent and Trademark Office to have NBCOT’s trademarks declared void.
The Court
determined that AOTA did have standing to challenge NBCOT’s use of the
trademarks. AOTA rose above the "mere competitor" and
"meddlesome party" standards. However, AOTA had freely
contracted their use of the trademarks away to an entity which had
always been intended by both parties to be separate and distinct from
each other. AOTA, through their dismissal of their own trademarks by
transfer to the initial offshoot that later became NBCOT, no longer had
any claim on the marks. Indeed, NBCOT had specifically licensed AOTA to
use the marks, but AOTA could no longer claim any ownership of them.
A number
of reasons contributed to this. Firstly, AOTA had not required
membership of an occupational therapist in AOTA to receive the pins or
emblems. Secondly, AOTA asserted that NBCOT had not exercised sufficient
control over the marks, but through NBCOT’s licensing procedures,
quality control, and contractual relationship with AOTA, the Court
determined that NBCOT had not let quality of the trademarks lapse. The
Court took note of the fact that AOTA had specifically divested itself
of control over both NBCOT and the trademarks because of concern over
possible antitrust liability. The conclusion was that NBCOT had full use
of the trademarks and their actions did not warrant de-certification of
the marks.
NBCOT’s
Antitrust Claims
The next
major issue in the opinion was antitrust. The Court held that although
"John and Jane Doe" were mentioned as defendants (and AOTA had
moved to dismiss on the grounds that the antitrust suit could not
proceed when there were unknown defendants), the fact that AOTA was a
trade organization was sufficient for antitrust scrutiny. The essential
part of NBCOT’s antitrust claim against AOTA was that of group
boycott.
AOTA had
made three resolutions that called for withdrawal of support from NBCOT,
but all three had failed when placed before its members for a vote. The
Court viewed this as an indication that there was no intent by AOTA to
boycott NBCOT. The letter provided to the Court by NBCOT was evidence
things had been taken out of context and did not rise to the level
required to show that AOTA was actively engaged in seeking a boycott
against NBCOT.
The other
antitrust violation alleged by NBCOT against AOTA was that of attempted
monopolization. The Court stated that AOTA’s behavior did not rise to
the level of attempted monopolization, but instead was a "losing
battle to control an independent organization [NBCOT] of [AOTA]’s own
creation." Id. The three-step analysis is that: 1) the
defendant had engaged in predatory or anti-competitive conduct; 2) the
defendant had a specific intent to monopolize; and 3) that there was a
dangerously close chance at achieving monopoly. The Court first held
that AOTA’s resolution letter could not meet the first prong of the
test, and that was the only evidence offered by NBCOT against AOTA, nor
was there sufficient evidence to show that AOTA even had a chance, much
less a dangerously close chance at achieving a monopoly in the field of
occupational therapist certification.
AOTA’s
Antitrust Claims
According
to the Court, AOTA failed to establish any "issue of material
fact" to demonstrate that NBCOT had attempted a monopoly. NBCOT had
urged state legislatures to require occupational therapists within the
state to mandate NBCOT certification, but caselaw has demonstrated and
held that this is not a willful attempt at monopoly, nor does
enforcement of their trademark rights constitute an attempt to
monopolize. Even if the Court had been persuaded that NBCOT was a true
monopoly in violation of the Sherman Act, AOTA still would have had to
show an antitrust injury, which AOTA failed to do.
Trademark
Dilution Claims
Trademark
dilution occurs when a famous trademark’s ability to distinguish its
product is lessened, either through "tarnishing" (a famous
mark becomes associated with an inferior product) or
"blurring" (a junior mark becomes associated with the famous
mark’s product). The Court tersely stated that NBCOT had no evidence
to support their conclusory assertions. AOTA had asserted that since the
Trademark Dilution Statutes had been passed comparatively recently and
their own trademarks predated the statute, there could be no retroactive
application of the statute. The Court denied this as well; noting that
AOTA had never complained about trademark dilution until NBCOT had begun
to implement their new certification policies.
Certification
Mark Disparagement/Injurious Falsehood
NBCOT
also brought forth an injurious falsehood claim against AOTA. For an
injurious falsehood claim to succeed, the plaintiff must prove that the
defendant maliciously published an item with a known falsity derogatory
to the plaintiff’s business, which resulted in special damages.
According to the Court, NBCOT did not assert any special damages, and
NBCOT’s claim failed.
Trademark
Infringement/Unfair Competition Claims
NBCOT
relied on the "unfair use which results in confusion, mistake, or
deception" test to establish an infringement case. Although there
were seven factors to consider (including distinctiveness, similarities
in many respects, and actual confusion), the Court again treated this
issue quickly; AOTA had admitted that it continued to use the emblems
now under trademark ownership by NBCOT. The Court granted summary
judgment on this issue for NBCOT.
Summary
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